The Wusthof Knives Snow White Ad Divulges a Knack for Detail
Amelia Roblin — March 12, 2011 — Marketing
References: jvm & adsoftheworld
What makes a fairy tale truly bewitching are the minute details of each enchanting event, and the Wusthof Knives Snow White ad shows a great appreciation for every infinitesimal feature of a story -- so much so that the Seven Dwarfs fable has been carved delicately into the peel of an apple.
Taking the symbol of the protagonist's downfall, the Jung von Matt advertising agency exploited the juicy red fruit as an appropriate canvas for this campaign. Divulging the finesse of the kitchen blade and the painstaking incisions it can make, the peeled picture of the young girl in an elaborate gown, surrounded in dainty blossoming branches, is enough to demonstrate such precision.
Reminding cooks that culinary skills can be equated with artistic talent, the Wusthof Knives Snow White ad makes you think twice before taking a bite -- something the girl herself should have done.
Taking the symbol of the protagonist's downfall, the Jung von Matt advertising agency exploited the juicy red fruit as an appropriate canvas for this campaign. Divulging the finesse of the kitchen blade and the painstaking incisions it can make, the peeled picture of the young girl in an elaborate gown, surrounded in dainty blossoming branches, is enough to demonstrate such precision.
Reminding cooks that culinary skills can be equated with artistic talent, the Wusthof Knives Snow White ad makes you think twice before taking a bite -- something the girl herself should have done.
Trend Themes
1. Artistic Culinary Skills - The Wusthof Knives ad demonstrates a potential trend for kitchen tools that offer more artistic potential for culinary creations.
2. Detailed Advertising - The Snow White ad by Wusthof Knives shows an opportunity for detailed and creative advertising campaigns.
3. Fairy Tale Inspiration - The use of fairy tales in advertising, such as the Wusthof Knives Snow White ad, may inspire a trend of using classic stories to promote products.
Industry Implications
1. Cookware - The Wusthof Knives ad presents an opportunity for cookware companies to explore designing kitchen tools with more precision and artistic capabilities.
2. Advertising - Detailed and creative advertising campaigns like Wusthof Knives Snow White ad could disrupt the advertising industry by engaging viewers with visually striking content.
3. Food & Beverage - Inspired by the Wusthof Knives ad, Food & Beverage companies can explore the use of fairy tales to create unique marketing campaigns that showcase their products.
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