Starbucks is Rolling Out Wireless Charging Mats Across American Stores
Alyson Wyers — June 13, 2014 — Tech
References: news.starbucks & designtaxi
If you've ever been out to coffee with a friend and had your phone die, the new Starbucks wireless charging mats will appeal to you. The coffee chain recently announced they will be teaming up with Duracell Powermat to roll out wireless charging mats on a national scale, starting with the San Francisco Bay area.
Customers will be able to place their smartphones on compatible 'Powermat Spots' to wirelessly charge their devices for free. A few stations already exist in Boston and San Jose where people are charging phones and grabbing coffee. An updated list of where the wireless charging mats will be available next can be found online. Other promising markets outside the United States can expect to see this free phone-charging feature in Starbucks stores in 2015.
Customers will be able to place their smartphones on compatible 'Powermat Spots' to wirelessly charge their devices for free. A few stations already exist in Boston and San Jose where people are charging phones and grabbing coffee. An updated list of where the wireless charging mats will be available next can be found online. Other promising markets outside the United States can expect to see this free phone-charging feature in Starbucks stores in 2015.
Trend Themes
1. Wireless Charging - The adoption of wireless charging mats in coffee chains presents an opportunity for businesses to provide convenient and hassle-free charging options.
2. Mobile Device Integration - The integration of wireless charging mats in coffee shops highlights the growing trend of seamlessly incorporating technology into everyday experiences.
3. Customer Experience Enhancement - The introduction of wireless charging mats in Starbucks stores exemplifies the importance of enhancing customer experience by offering innovative and practical solutions.
Industry Implications
1. Coffee Chains - The deployment of wireless charging mats in coffee chains indicates the potential for the coffee industry to leverage technological advancements to attract and retain customers.
2. Consumer Electronics - The increasing availability of wireless charging mats in public spaces creates opportunities for the consumer electronics industry to develop and market compatible devices.
3. Power Solutions - The partnership between Starbucks and Duracell Powermat showcases the need for power solution providers to invest in wireless charging technologies and expand their market reach.
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