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Wet T-Shirt Editorials

Clean the Sky - Positive Eco Trends & Breakthroughs

The Latest Issue of Maxim Stars a Sensual Jessica Alba

— July 31, 2014 — Naughty
American actress Jessica Alba channels her inner Nancy Callahan for the wet t-shirt editorial. Although she ditches the blonde for her natural brunette locks, the svelte stunner can be seen in Callahan's stripper getup, along with a darker look, in the upcoming “Sin City: A Dame to Kill For” movie. Yet over the last couple of year, Alba has proven she is more than a hot body and pretty face with Honest Company.

The wet t-shirt editorial is set to appear in the September 2014 issue of Maxim. In the accompanying article, she says, “If you put your whole identity behind [the entertainment industry], it’s brutal. It chews you up and spits you out; it spits out a lot of people.”
Trend Themes
1. Celebrity Branding - Opportunity for celebrities to create and market their own product lines and businesses based on their personal brand.
2. Body Positivity - Opportunity for brands to celebrate diverse body types and challenge traditional beauty standards.
3. Magazine Editorials - Opportunity for magazines to create visually striking and provocative editorial content to attract readers.
Industry Implications
1. Entertainment - Opportunity for the entertainment industry to create platforms for celebrities to expand their personal brands beyond acting.
2. Fashion - Opportunity for fashion brands to promote body positivity and inclusive messaging in their campaigns and designs.
3. Publishing - Opportunity for publishing companies to leverage provocative editorial content to drive magazine sales and digital subscriptions.
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