Warby Parker 2011 Annual Report Released as an Infographic
Katherinev123 — January 30, 2012 — Marketing
References: warbyparker & adweek
The Warby Parker 2011 Annual Report may change the game when it comes to the dissemination of corporate information. The eyewear brand has released its 2011 data in the form of a clever and colorful infographic, capturing the attention of both marketers and interested consumers alike.
The Warby Parker 2011 Annual Report showcases the online eyewear site's demographic data, site traffic, social media engagement and more through several infographic charts so that anyone can tell quickly and easily how Warby Parker fared in 2011. For example, one quick look reveals that its top frame color was 'Revolver Black,' that 10 percent of the company's traffic came from mobile devices and that, on average, it received 56 Twitter mentions per hour.
The Warby Parker 2011 Annual Report showcases the online eyewear site's demographic data, site traffic, social media engagement and more through several infographic charts so that anyone can tell quickly and easily how Warby Parker fared in 2011. For example, one quick look reveals that its top frame color was 'Revolver Black,' that 10 percent of the company's traffic came from mobile devices and that, on average, it received 56 Twitter mentions per hour.
Trend Themes
1. Interactive Annual Reports - Companies can innovate by creating interactive and visually appealing annual reports that are more engaging for stakeholders.
2. Infographic Marketing - Marketers can capitalize on the trend of using infographics to present complex data more effectively and creatively.
3. Data Visualization - There is an opportunity for businesses to use data visualization to simplify complex information and make it more accessible to a wider audience.
Industry Implications
1. Marketing and Advertising - The marketing and advertising industry can benefit from creating visually appealing and interactive content, such as infographics, for clients to showcase their data in a more engaging manner.
2. Technology - The technology industry can develop new tools and software to assist businesses with creating more dynamic and compelling visual representations of data.
3. Publishing - The publishing industry can utilize infographics and other visually appealing forms to present complex information in books, magazines, and other publications.
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