Wafrica Kimonos
Marissa Brassfield — November 18, 2008 — Luxury
References: wafrica.jp & boingboing.net
Wafrica's unique cross-cultural clothing line is comprised of traditional Japanese kimonos made from African fabrics. Wafrica is the brainchild of Serge Mouange, who is similarly well-traveled; Mouange was born in Cameroon, raised in Paris and now lives in Tokyo, according to the Wafrica website.
While the Wafrica kimonos retain every bit of their Japanese sensibilities, the bright traditional African patterns lend them a vibrance and energy that makes these stoic models come alive.
Implications - Combining different trends at once is a great way to attract consumers with different interests, especially in regards to fashion. With fashion trends constantly taking inspiration from different cultures, mixing two or more styles from different cultures results in a unique look that is bound to appeal to a wide range of people.
While the Wafrica kimonos retain every bit of their Japanese sensibilities, the bright traditional African patterns lend them a vibrance and energy that makes these stoic models come alive.
Implications - Combining different trends at once is a great way to attract consumers with different interests, especially in regards to fashion. With fashion trends constantly taking inspiration from different cultures, mixing two or more styles from different cultures results in a unique look that is bound to appeal to a wide range of people.
Trend Themes
1. Cross-cultural Fashion - There is a growing interest in fashion that blends different cultural motifs and creates fusion designs.
2. Incorporating Traditional Elements - Incorporating traditional prints and styles creates a unique and eclectic look that appeals to a wide range of consumers.
3. Ethnic Inspirations - Ethnic trends continue to inspire designers and consumers, leading to new clothing lines that incorporate various traditional elements and styles.
Industry Implications
1. Fashion Industry - With the increasing demand for unique and diverse clothing options, designers and retailers have the opportunity to offer cross-cultural fashion lines.
2. Textile Industry - The textile industry can gain from the trend of incorporating traditional prints and fabrics into fashion designs.
3. Retail Industry - Retailers can embrace cross-cultural fashion trends to attract customers looking for eclectic and diverse clothing options.
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