Ideas
Explore the world's #1 largest database of ideas and innovations, with 463,308 inspiring examples.
Trend Reports
Discover why 1,245 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,966 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,245 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,966 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 463,308 cutting edge ideas.

Cold Pressed Avocado Oils

Trader Joe’s New Virgin Cold Pressed Avocado Oil is Luxuriously Smooth

— June 1, 2020 — Lifestyle
Trader Joe's is giving consumers a rich and velvety new option when it comes to cooking oils with the debut of its new Virgin Cold Pressed Avocado Oil.

Trader Joe's Virgin Cold Pressed Avocado Oil is a premium take on avocado oil. But unlike other brands, Trader Joe's version is made by cold-pressing perfectly ripe avocados, which leaves the oil unrefined (virgin). The result of this process is a "luxuriously smooth, voluptuously verdant oil" that "carries the flavor and character of avocado." This makes the product perfect for everything from salad dressings to drizzling over grilled fish.

Best of all, this premium avocado oil doesn't come with a premium price tag. Trader Joe's new Virgin Cold Pressed Avocado Oil retails for just $5.99.


Image Credit: Trader Joe's.
Trend Themes
1. Premium Avocado Oil - There is an opportunity for other food brands to create their own premium versions of avocado oil by using cold-pressing techniques for a smooth and rich flavor.
2. Luxurious Cooking Oils - The success of Trader Joe's Virgin Cold Pressed Avocado Oil indicates a rising demand for high-quality, flavorful cooking oils, presenting an opportunity for other specialty cooking oil brands to offer unique and indulgent options.
3. Affordable Gourmet Ingredients - Trader Joe's affordable $5.99 price point for Virgin Cold Pressed Avocado Oil highlights the potential for other food companies to provide gourmet ingredients at accessible prices, disrupting the premium ingredient market.
Industry Implications
1. Food and Beverage - The rising popularity of cold-pressed avocado oil opens up opportunities for the food and beverage industry to develop innovative avocado oil-based products such as sauces, marinades, and baked goods.
2. Specialty Cooking Oils - The success of Trader Joe's premium avocado oil introduces a disruptive opportunity for specialty cooking oil brands to expand their product lines and offer unique, high-quality oils like walnut oil, sesame oil, or truffle-infused oils.
3. Retail - Trader Joe's affordable yet high-quality avocado oil demonstrates a potential for disruption in the retail industry by offering gourmet ingredients at prices that are accessible to a wider consumer audience.
3
Score
Popularity
Activity
Freshness