Rhett and Link's Controversial Furniture Video
TopDog — May 20, 2009 — Pop Culture
References: rhettandlink & blackvoices
In an attempt to get publicity, self-proclaimed ‘Internetainers’ Rhett and Link have received a lot of attention for their latest YouTube commercial ‘Black and White People Furniture.’
The video for North Carolina-based furniture shop The Red House is more a satirical examination of racial relationships than a furniture sales commercial. Rhett and Link's ad has gone viral with over 1 million views in less than a month.
Rhett and Link are also known for their other mega-popular videos, such as 'Fast Food Folk Song,' ‘Sham Wow Song,’ ‘Phatdippin Rap,’ and the 2007 hit ‘Facebook Song.’
The video for North Carolina-based furniture shop The Red House is more a satirical examination of racial relationships than a furniture sales commercial. Rhett and Link's ad has gone viral with over 1 million views in less than a month.
Rhett and Link are also known for their other mega-popular videos, such as 'Fast Food Folk Song,' ‘Sham Wow Song,’ ‘Phatdippin Rap,’ and the 2007 hit ‘Facebook Song.’
Trend Themes
1. Satirical Marketing - Brands can leverage satirical content in their marketing campaigns to generate buzz and engage with their audience.
2. Viral Video Advertising - Creating unconventional and shareable video ads can help brands reach a larger audience and increase brand visibility.
3. Controversial Content Creation - Controversial content can attract attention and spark conversations around a brand or product, leading to increased brand awareness.
Industry Implications
1. Furniture Retail - Furniture retailers can explore satirical advertising to differentiate their brand and stand out in a competitive market.
2. Digital Marketing - Digital marketing agencies can help brands create viral video content to enhance their online presence and reach a wider audience.
3. Entertainment Industry - The entertainment industry can tap into controversial content creation to captivate audiences and generate buzz for movies, TV shows, and online content.
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