Coca-Cola Vio Makes Consuming Dairy a Little More Adventurous
Susan Read — July 30, 2009 — Lifestyle
References: bevnet & timesonline
Coca-Cola scientists in Atlanta, Georgia have developed the latest in delicious drinks: fruit-flavored fizzy milk. Coca-Cola Vio is being test-marketed in New York natural food stores and delis at $2.50 a bottle.
The “vibrancy drink” comes in four flavours: Peach Mango, Citrus, Berry and Tropical Colada. It certainly sounds delicious, but is it healthy?
At 1.5 grams of fat and 26 grams of sugar, it packs a similar punch to other Coca-Cola non-diet products. That’s not bad, but you may not want to pour Vio on your Captain Crunch in the morning. (Of course, after midnight, anything goes. That’s between you and your Vio.)
Well, we like milk. And we like fizz. So we are cautiously optimistic that this product has a long shelf life ahead of it.
One Coca-Cola copywriter boasts that Vio tastes “like a birthday party for a polar bear.” That sounds like a party that we’d like to crash.
The “vibrancy drink” comes in four flavours: Peach Mango, Citrus, Berry and Tropical Colada. It certainly sounds delicious, but is it healthy?
At 1.5 grams of fat and 26 grams of sugar, it packs a similar punch to other Coca-Cola non-diet products. That’s not bad, but you may not want to pour Vio on your Captain Crunch in the morning. (Of course, after midnight, anything goes. That’s between you and your Vio.)
Well, we like milk. And we like fizz. So we are cautiously optimistic that this product has a long shelf life ahead of it.
One Coca-Cola copywriter boasts that Vio tastes “like a birthday party for a polar bear.” That sounds like a party that we’d like to crash.
Trend Themes
1. Fizzy Milk - Disruptive innovation opportunity: exploring new flavors and carbonation in dairy products to attract adventurous consumers.
2. Fruit-flavored Milk - Disruptive innovation opportunity: developing fruit-flavored milk as a refreshing and unique alternative to traditional dairy beverages.
3. Healthy Indulgence - Disruptive innovation opportunity: creating healthier versions of indulgent beverages to cater to health-conscious consumers.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: introducing innovative and unconventional beverage options to meet evolving consumer preferences.
2. Dairy - Disruptive innovation opportunity: exploring innovative techniques to enhance the taste and appeal of dairy products for a wider consumer base.
3. Natural Food - Disruptive innovation opportunity: incorporating natural ingredients and flavors into food and beverage products to cater to health-conscious consumers.
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