New Mexico's 'Very Large Array' Asks the Public for a More Creative Name
Omar Yusuf — October 17, 2011 — Tech
References: metousiosis & io9
It's strange that the Very Large Array, the world's biggest and most famous radio telescope, has such a weak, uninspired name. Coinciding with the renovations occuring at the site, the National Science Foundation has sent out a public appeal and is asking for a new, spiffy name for the telescopic site.
The state-of-the-art instruments being installed at the Very Large Array (VLA) are taking the complex beyond its humble, star-gazing duties and giving the embedded researchers new tools to investigate outer space with. So it stands to reason, with bells and whistles being added, that the VLA needs a public appearance facelift, starting with a name change. If you've got an interesting moniker in mind, follow the link below to the National Science Foundation website and submit your suggestion! Remember, though, the contest will end at 23:59 EST on December 1, 2011.
The state-of-the-art instruments being installed at the Very Large Array (VLA) are taking the complex beyond its humble, star-gazing duties and giving the embedded researchers new tools to investigate outer space with. So it stands to reason, with bells and whistles being added, that the VLA needs a public appearance facelift, starting with a name change. If you've got an interesting moniker in mind, follow the link below to the National Science Foundation website and submit your suggestion! Remember, though, the contest will end at 23:59 EST on December 1, 2011.
Trend Themes
1. Crowdsourced Renamings - There is a trend of organizations crowdsourcing new names to create more engaging and inspiring branding.
2. Renaming to Reflect Advancements - Organizations are renaming their facilities or products to better reflect the technological advancements and innovations they have undergone.
3. Public Involvement in Rebranding - More organizations are engaging the public and seeking their input in the process of rebranding to build a stronger connection and sense of ownership.
Industry Implications
1. Astronomy and Space Research - Renaming the Very Large Array presents an opportunity for innovative branding in the field of astronomy and space research.
2. Tourism and Science Education - The rebranding of the Very Large Array can create new opportunities for tourism and science education industries by attracting more visitors and fostering public interest.
3. Marketing and Advertising - The process of crowdsourcing a new name for the Very Large Array highlights the importance of creative and engaging marketing strategies in the industry.
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