The 'Vertical Video Syndrome: a PSA' Clip is Accurate
Vivian Lau — June 10, 2012 — Pop Culture
References: youtube & doobybrain
There are few things worse than capturing a great candid moment on camera and then realizing it was shot portrait-style -- this is what the 'Vertical Video Syndrome: a PSA' clip looks to educate the masses on.
A parody of other PSAs, the video is hosted by puppet characters who begin by treating this serious (but not-so-serious) topic as a matter of the utmost severity. The video quickly turns comical, as it states reasons why vertical shooting should be discontinued. Reasons include: by the time movie theatres were rebuilt to accommodate vertical films, Mila Kunis would be old and ugly, or, George Lucas would have to re-release Star Wars in the skinny version -- both points equally valid and terrifying.
Resounding support for this message is given by the lengthy following of positive commenting YouTube users. Join the fight against Vertical Video Syndrome.
A parody of other PSAs, the video is hosted by puppet characters who begin by treating this serious (but not-so-serious) topic as a matter of the utmost severity. The video quickly turns comical, as it states reasons why vertical shooting should be discontinued. Reasons include: by the time movie theatres were rebuilt to accommodate vertical films, Mila Kunis would be old and ugly, or, George Lucas would have to re-release Star Wars in the skinny version -- both points equally valid and terrifying.
Resounding support for this message is given by the lengthy following of positive commenting YouTube users. Join the fight against Vertical Video Syndrome.
Trend Themes
1. Horizontal-video Trend. - Many social media platforms now promote and expand horizontal video content.
2. Mobile-video Growth. - An increasing number of mobile phone users are shooting videos in portrait orientation.
3. Vertical Video Use in Marketing. - Businesses now incorporate vertical video marketing techniques to connect with mobile phone users.
Industry Implications
1. Social Media Industry. - Social media platforms now require horizontal videos and provide opportunities for video content creators to expand their reach.
2. Smartphone Manufacturing Industry. - Smartphone manufacturers are producing devices with advanced camera technologies, encouraging more mobile phone users to capture videos in portrait mode.
3. Advertising Industry. - The advent of vertical video content opens up new creative opportunities for marketers to connect with mobile users.
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