6397 Focuses on Millennial Aesthetics and Layered Design
For Fall 2018 Ready-to-Wear, 6397 focuses on tomboyish designs and velvet fashion elements. Relying on the millennial-favorite layered clothing look— from 90s-inspired tees and flowy spaghetti strap dresses combinations to classic beanie and cardigan mixes, the collection does a miraculous job in blending fabric textures and colorways.
Stella Ishii is the founder of this expressive and individual-celebrating label and co-founder of a New York-based showroom, called The NEWS. The two businesses are tied together as 6397 is the alphanumeric rendering of NEWS on a phone keypad.
The Ready-to-Wear velvet fashion features timeless designs, enforced through premium fabrics and color-enhancing patterns. The juxtaposition of suede textures with knit pullovers and white-collar button-ups communicates an arty sophisticated vibe that transcends demographic, as well as age group.
Photo Credits: Chris Shonting
Stella Ishii is the founder of this expressive and individual-celebrating label and co-founder of a New York-based showroom, called The NEWS. The two businesses are tied together as 6397 is the alphanumeric rendering of NEWS on a phone keypad.
The Ready-to-Wear velvet fashion features timeless designs, enforced through premium fabrics and color-enhancing patterns. The juxtaposition of suede textures with knit pullovers and white-collar button-ups communicates an arty sophisticated vibe that transcends demographic, as well as age group.
Photo Credits: Chris Shonting
Trend Themes
1. Layered Clothing Trend - Opportunity for textile companies to develop innovative fabrics that complement the layered clothing trend of blending fabric textures and colors.
2. Tomboyish Fashion Trend - Opportunity for fashion retailers to cater to the millennial-favorite tomboyish fashion trend with collections that utilize velvet and premium fabrics.
3. Alphanumeric Branding Trend - Opportunity for businesses to use creative alphanumeric branding, as showcased by 6397 (rendering of NEWS on a phone keypad), for their own unique branding efforts.
Industry Implications
1. Fashion Retail - Fashion retailers can capitalize on the popular layered clothing look, using premium fabrics complemented by blended textures and colors.
2. Textile and Fabric Manufacturing - This industry can innovate and develop new fabrics that complement the layered clothing trend by experimenting with different materials, textures, and colors.
3. Creative Branding Agencies - Agencies can help businesses come up with creative alphanumeric branding strategies, similar to 6397 and NEWS, which can help their brand stand out and be easily recognized.
2.8
Score
Popularity
Activity
Freshness
