2026 Trend Report << NEW NEW NEW
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Non-Processed Meat Alternatives

Clean the Sky - Positive Eco Trends & Breakthroughs

Veg'chop is Packed with High-Protein Whole Foods & Plants

— April 24, 2025 — Lifestyle
There's no shortage of plant-based meat alternatives on the market but a struggle to find nutritious, minimally processed options led Oh So Wholesome to create Veg'chop. These high-protein, high-fiber product is made from ingredients like pulses, seeds and vegetables, including lentils, quinoa, sweet potato and chia seeds. This satisfying format uses salt not just for flavor but also as a preservative, meaning that Oh So Wholesome doesn't need to rely on artificial solutions to extend shelf life.

Veg'chop is available in Original and Mexican Style, Mediterranean and Tikka Curry varieties, and taste-wise, it's said to be savory, seasoned and slightly nutty. These all-natural, ultra-non-processed plant-powered bites are ready to be added to everything from salads and wraps to pasta and curries.
Trend Themes
1. Ultra-non-processed Alternatives - The rise of ultra-non-processed meat alternatives like Veg'chop presents an opportunity for products that prioritize using whole, natural ingredients without artificial preservatives.
2. Expanded Plant-based Flavor Profiles - Veg'chop's diverse range of flavors, including Mediterranean and Tikka Curry, showcases a trend in plant-based foods that authentically represent global cuisines.
3. Nutritionally-dense Meat Substitutes - More consumers demanding meat alternatives that are high in protein and fiber is driving innovation towards nutritionally comprehensive substitutes that do not compromise on health benefits.
Industry Implications
1. Plant-based Food Industry - As consumers continue to seek cleaner, minimally processed options, the plant-based food industry is pivoting towards products that combine nutritional value with diverse culinary experiences.
2. Health-conscious Consumer Goods - Innovations like Veg'chop appeal to the health-conscious sector, focusing on products that meet dietary needs with whole food ingredients and natural preservatives.
3. Functional Foods Market - The potential for functionally beneficial plant-based products, which offer additional nutrients like high protein and fiber content, is expanding within the functional foods market.
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