BJ's is Serving Up New Ultimate Barbacoa Chicken
Katherine Pendrill — February 26, 2023 — Lifestyle
References: fastfoodpost
BJ’s Brewhouse and Restaurant is bringing the heat this season with the launch of new Ultimate Barbacoa Chicken. In addition to the spicy new entree, the brand is also debuting new Fried Couscous Mac & Cheese Balls and Garlic Knot Bruschetta Bites.
For those unfamiliar, barbacoa is a style of slow-cooking meat that often involves dried chilies and other spices. BJ's new Ultimate Barbacoa Chicken consists of tender, barbacoa-spiced chicken topped with fire-roasted tomato salsa and cilantro. The chicken is also served with brown rice, corn and fire-roasted red pepper succotash, black beans, feta cheese, guacamole, and a Greek yogurt crema.
In addition to the new chicken dish, BJ's has also launched two tasty new sides. The Fried Couscous Mac & Cheese Balls are made with pearl couscous and various cheeses, while the Garlic Knot Bruschetta Bites feature garlic parmesan knots.
Image Credit: BJ’s Brewhouse and Restaurant
For those unfamiliar, barbacoa is a style of slow-cooking meat that often involves dried chilies and other spices. BJ's new Ultimate Barbacoa Chicken consists of tender, barbacoa-spiced chicken topped with fire-roasted tomato salsa and cilantro. The chicken is also served with brown rice, corn and fire-roasted red pepper succotash, black beans, feta cheese, guacamole, and a Greek yogurt crema.
In addition to the new chicken dish, BJ's has also launched two tasty new sides. The Fried Couscous Mac & Cheese Balls are made with pearl couscous and various cheeses, while the Garlic Knot Bruschetta Bites feature garlic parmesan knots.
Image Credit: BJ’s Brewhouse and Restaurant
Trend Themes
1. Barbacoa Spice Trend - The trend of barbacoa-spiced dishes is growing, creating opportunities for restaurants and food companies to innovate and offer new takes on the classic flavor profile.
2. Premium Casual Dining Trend - BJ's Brewhouse and Restaurant's new menu items, including the Ultimate Barbacoa Chicken, reflect the trend of premium casual dining, where consumers are willing to pay more for high-quality ingredients and unique flavor combinations.
3. Global Flavors Trend - BJ's Brewhouse and Restaurant's use of barbacoa, a traditional Mexican flavor, in their new menu items reflects the growing trend of consumers seeking out global flavors and culinary experiences.
Industry Implications
1. Restaurant Industry - Restaurants have the opportunity to capitalize on the growing popularity of global flavors and barbacoa spice by incorporating them into their menus and creating unique, flavorful dishes.
2. Food Manufacturing Industry - Food manufacturers can innovate by creating new products and ingredients that incorporate barbacoa spice and other global flavors, providing customers with easy-to-make, flavorful meals at home.
3. Grocery Industry - Grocery stores can cater to consumers' demand for global flavors and barbacoa spice by stocking up on ingredients and products that incorporate these flavors, including spices, sauces, and ready-made meals.
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