This 'Triple Treat Box' Contains Three Different Levels of Food
David Ingram — November 11, 2015 — Marketing
This 'Triple Treat Box' from Pizza Hut is a takeout food container that contains three different levels of food storage.
The brand's special 'Triple Treat' promotion is available for a limited time and is being specially introduced during the holiday season. The inside this triple-decker takeout box contains two medium-sized one topping pizzas, either bread or flavor sticks and a giant Hershey's 'Ultimate Chocolate Chip Cookie.'
The entire package retails for $19.99 and the holiday box promotion gives a full meal for an entire family or gathering of friends. The square-shaped, three level treat box is a first for the North American market, but Pizza Hut previously unveiled the concept this past year in the Middle East.
The brand's special 'Triple Treat' promotion is available for a limited time and is being specially introduced during the holiday season. The inside this triple-decker takeout box contains two medium-sized one topping pizzas, either bread or flavor sticks and a giant Hershey's 'Ultimate Chocolate Chip Cookie.'
The entire package retails for $19.99 and the holiday box promotion gives a full meal for an entire family or gathering of friends. The square-shaped, three level treat box is a first for the North American market, but Pizza Hut previously unveiled the concept this past year in the Middle East.
Trend Themes
1. Multi-level Food Packaging - Food companies can explore innovative ways to package multiple types of food in one container, like Pizza Hut's Triple Treat Box.
2. Value Meal Bundles - Creating value meal bundles like Pizza Hut's Triple Treat Box can appeal to budget-conscious consumers and increase sales during holiday seasons.
3. International Market Adaptation - Businesses can consider adapting successful ideas from international markets, as shown by Pizza Hut's introduction of the Triple Treat Box in North America after its success in the Middle East.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from creating multi-level food packaging options for convenience and consumer appeal.
2. Fast Food Chains - Fast food chains like Pizza Hut can increase their sales by creating value meal bundles during holiday seasons.
3. Packaging - Packaging companies can develop new packaging solutions to accommodate multi-level food packaging options like Pizza Hut's Triple Treat Box.
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