Jeremy Gutsche — January 5, 2007 — Autos
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When GM decided how to promote the Detroit international autoshow, they chose influential bloggers as the 2007 strategy. Accordingly, Angela Lowe, Josh Spear, myself, and a couple others top bloggers will be reporting on the top auto trends at the show. I'm also launching a couple new concept car sites, so this is hot news.
Also, they decided to include celebs like Christian Slater, Jimmy Kimmel and Carmen Electra. I'll let you know if Carmen likes hot new trends.
Expect updates over the weekend!
Also, they decided to include celebs like Christian Slater, Jimmy Kimmel and Carmen Electra. I'll let you know if Carmen likes hot new trends.
Expect updates over the weekend!
Trend Themes
1. Detroit International Auto Show - Opportunity for car manufacturers to showcase innovative designs and technologies to influential bloggers and celebrities.
2. Influencer Marketing - More businesses could potentially collaborate with influential bloggers, celebrities, or social media influencers to expand their market reach and promote their brands.
3. Concept Car Sites - Potential for the creation of more concept car sites to cater to the growing interest in innovative car designs and technologies.
Industry Implications
1. Automotive Industry - Opportunity for car manufacturers to showcase their newest designs, technologies, and concepts to a wider audience through influencer marketing.
2. Marketing Industry - Opportunity for marketers to tap into the power of influencer marketing by collaborating with influential bloggers, celebrities, or social media influencers to promote their clients' brands.
3. Technology and Design Industry - Opportunity for entrepreneurs and innovators to create more concept car sites or other platforms for showcasing innovative car designs and technologies to a wider audience.
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