Touchables by Drew Stanley Encourages Physical Contact
Meghan Young — February 14, 2012 — Lifestyle
References: coroflot & design-milk
Just in time for Valentine's Day, Touchables by Drew Stanley is a series of clothing that encourages intimacy between couples. Comprised of two different shirts, the New York-based designer specifically relies on the power of touch, hence the name of his burgeoning collection.
For instance, the Coupling Shirt boasts pockets strategically placed depending on the gender of the wearer. For women, the pockets are located lower on the back and high on the shoulder while the men's shirt has pockets on the mid-back and forearm. These pockets signal the common areas that men and women rest their hands when next to their partners. Touchables by Drew Stanley also features a perforated shirt that allows for skin contact.
For instance, the Coupling Shirt boasts pockets strategically placed depending on the gender of the wearer. For women, the pockets are located lower on the back and high on the shoulder while the men's shirt has pockets on the mid-back and forearm. These pockets signal the common areas that men and women rest their hands when next to their partners. Touchables by Drew Stanley also features a perforated shirt that allows for skin contact.
Trend Themes
1. Intimacy-inviting Clothing - Drew Stanley's Touchables collection showcases clothing designed for physical contact between couples.
2. Pockets as Sensory Cues - The Coupling Shirt's strategically placed pockets serve as a sensory cue for couples to touch and hold each other.
3. Perforated Apparel for Physical Connection - Drew Stanley's perforated shirt design allows for skin-to-skin contact between wearers.
Industry Implications
1. Fashion - The Touchables collection by Drew Stanley represents a disruptive innovation opportunity for the fashion industry to create clothing that encourages physical connection.
2. Relationship Therapy - The design concepts for Touchables by Drew Stanley could have far-reaching implications in the relationship therapy industry through the promotion of conscious touch.
3. E-commerce Retail - With more people shopping online for clothing, Touchables by Drew Stanley could be a disruptive innovation opportunity for e-commerce retailers to stand apart with unique designs promoting intimate connection.
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