The This Too Shall Pass Project is Whimsical and Eco-Friendly
Alyson Wyers — June 10, 2014 — Art & Design
References: tomorrowmachine.se & designtaxi
As part of a product packaging series called This Too Shall Pass, a Swedish design firm created olive oil containers that crack open like an egg. Tomorrow Machine's whimsical designs are not only fun and interactive for the consumer, but are also a study in decomposing food packaging.
The packaging was inspired by the way food biodegrades. The designers wanted to emulate this in their designs by giving the containers the same shelf life as the food they contain, creating a symbiotic relationship between food and packaging.
This Too Shall Pass consists of three different environmentally friendly containers for olive oil, rice and a smoothie. While the caramelized sugar olive oil packaging cracks, the beeswax rice packaging peels like an orange and the smoothie box is made of agar agar seaweed gel.
The packaging was inspired by the way food biodegrades. The designers wanted to emulate this in their designs by giving the containers the same shelf life as the food they contain, creating a symbiotic relationship between food and packaging.
This Too Shall Pass consists of three different environmentally friendly containers for olive oil, rice and a smoothie. While the caramelized sugar olive oil packaging cracks, the beeswax rice packaging peels like an orange and the smoothie box is made of agar agar seaweed gel.
Trend Themes
1. Interactive Packaging Design - Exploring packaging designs that engage consumers in a fun and interactive way, creating a memorable experience.
2. Biodegradable Packaging Materials - Developing innovative packaging materials that mirror the natural decomposition process, reducing environmental impact.
3. Symbiotic Food-packaging Relationship - Creating a harmonious connection between food and packaging, allowing them to decompose together and promote sustainability.
Industry Implications
1. Packaging Design - Opportunity to create packaging designs that are interactive, eco-friendly, and align with consumer values.
2. Sustainable Materials - Innovation in creating biodegradable packaging materials from natural sources, reducing reliance on traditional plastics.
3. Food and Beverage - Potential for exploring new packaging techniques that enhance the relationship between food and packaging, with a focus on sustainability.
5.8
Score
Popularity
Activity
Freshness
