‘The Under Girl' Illustrations are a Quirky Take on Women's
Emily Evans — July 6, 2011 — Pop Culture
References: behance.net & whitezine
Many women will attest to knowing that there are certain pairs of underwear that serve specific purposes, just like ‘The Under Girl’ illustrations show. These quirky takes on female undergarments were carefully crafted by Luciana Lattanzi, who is a graphic designer originally from Buenos Aires, but now located in London.
The 27 year-old artist created each of these panty portraits, which have adorable sayings like “oh, not again” and “baby light my fire.” Women are sure to get a kick out of looking through ‘The Under Girl’ illustrations and Lattanzi’s comical take on why women wear the underwear they do.
Implications - The use of mild touches of humor can really be an effective way of addressing taboo subject matters. These quirky illustrations are likely to be extremely appealing to consumers as they are both honest and uplifting.
The 27 year-old artist created each of these panty portraits, which have adorable sayings like “oh, not again” and “baby light my fire.” Women are sure to get a kick out of looking through ‘The Under Girl’ illustrations and Lattanzi’s comical take on why women wear the underwear they do.
Implications - The use of mild touches of humor can really be an effective way of addressing taboo subject matters. These quirky illustrations are likely to be extremely appealing to consumers as they are both honest and uplifting.
Trend Themes
1. Quirky Under Garment Designs - The use of quirky designs in undergarments offers disruptive innovation opportunities to create unique and personalized products for consumers.
2. Humor in Advertising - The use of humor in advertising can be a disruptive innovation opportunity to break taboos and engage consumers in a lighthearted way.
3. Personalized Accessories - The trend of personalized accessories opens up disruptive innovation opportunities to create customized undergarments that reflect an individual's personality and style.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend of quirky under garment designs and personalized accessories to offer consumers unique and creative options.
2. Graphic Design - The graphic design industry can explore the use of humor in advertising to create attention-grabbing visuals that resonate with consumers.
3. E-commerce - The e-commerce industry can benefit from the trend of personalized accessories by offering online platforms that allow consumers to design and purchase customized undergarments.
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