The Panda Font Project Brings Awareness Through an Adorable Font
Malika Renee Butss — May 26, 2015 — Marketing
References: wwf & designtaxi
Raising awareness for endangered pandas, WWF Japan started The Panda Font Project.
As detailed on the World Wide Fund for Nature Japan website, pandas are nearing extinction with a total of 1,600 left in the wild. No stranger to raising panda awareness, WWF Japan has partnered with Ogilvy & Mather Japan to create this creative panda-themed font. With the help of typographers and web designers, this unconventional typeface features each letter in the alphabet accompanied by one or two panda heads. With a fun and adorable appeal, this campaign brings light to the tragedy at hand in a more lighthearted way.
With the slogan "made by pandas for pandas," The Panda Font Project brings the panda plight into our daily lives and calls for changes in animal justice.
As detailed on the World Wide Fund for Nature Japan website, pandas are nearing extinction with a total of 1,600 left in the wild. No stranger to raising panda awareness, WWF Japan has partnered with Ogilvy & Mather Japan to create this creative panda-themed font. With the help of typographers and web designers, this unconventional typeface features each letter in the alphabet accompanied by one or two panda heads. With a fun and adorable appeal, this campaign brings light to the tragedy at hand in a more lighthearted way.
With the slogan "made by pandas for pandas," The Panda Font Project brings the panda plight into our daily lives and calls for changes in animal justice.
Trend Themes
1. Animal-themed Fonts - The emergence of creative animal-themed fonts as a tool to raise awareness and promote animal justice.
2. Creative Social Activism - The rise of creative social activism, encouraging societal change through unconventional and engaging methods.
3. Branded Partnerships - The increase in strategic partnerships between brands and non-profit organizations to achieve a common cause.
Industry Implications
1. Graphic Design - There is an opportunity for graphic designers to utilize their skills in creating visually appealing and meaningful designs to promote important social issues.
2. Advertising - With the rise of creative social activism, advertising professionals can use unique and engaging campaigns to raise awareness and promote change.
3. Non-profit - Non-profit organizations can partner with brands to expand their reach and achieve their goals through unconventional and impactful campaigns like The Panda Font Project.
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