Staples Canada Has Reintroduced Its That Was Easy Campaign
The newly introduced That Was Easy campaign by Staples Canada boasts a modernized approach that adapts to contemporary consumer needs. Marking the 20th anniversary of the original That Was Easy initiative, the updated campaign shifts focus from nostalgia to practical solutions, positioning Staples as a facilitator of efficiency for both personal and professional tasks.
The new That Was Easy campaign places an emphasis on curated product selections, streamlined shopping experiences, and expert in-store assistance. The marketing initiative also highlights Staples' expanded services, such as its Kids Learn and Play section, Amazon returns acceptance, and Print Connect for businesses. These services reinforce the retailer's role as a one-stop resource for work, education, and daily life.
A new TV commercial featuring relatable scenarios — such as parents preparing for school or remote workers optimizing home offices — further underscores the brand’s commitment to simplifying routines.
Image Credit: Staples Canada
The new That Was Easy campaign places an emphasis on curated product selections, streamlined shopping experiences, and expert in-store assistance. The marketing initiative also highlights Staples' expanded services, such as its Kids Learn and Play section, Amazon returns acceptance, and Print Connect for businesses. These services reinforce the retailer's role as a one-stop resource for work, education, and daily life.
A new TV commercial featuring relatable scenarios — such as parents preparing for school or remote workers optimizing home offices — further underscores the brand’s commitment to simplifying routines.
Image Credit: Staples Canada
Trend Themes
1. Consumer-centric Retail Strategies - Retailers are evolving their marketing campaigns to emphasize tailored products and services that align more closely with everyday consumer needs.
2. Nostalgia-driven Marketing Evolution - Brands are updating nostalgic marketing initiatives, incorporating modern elements to appeal to both long-time customers and new demographics.
3. Multi-function Retail Spaces - Retail outlets are transforming into multifunctional hubs, offering broader services like product returns, educational programs, and specialized business support.
Industry Implications
1. Office Supplies Retail - The office supplies sector is expanding its traditional offerings to include a diverse array of services, addressing both home and professional environments.
2. Consumer Electronics Integration - The integration of consumer electronic services with retail solutions is driving changes in how businesses and individuals manage their technological needs.
3. Educational Services Expansion - Retail chains are delving into educational programming, providing learning and play sections that cater to children’s developmental needs.
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