Sip and Share Your Gossip With Tempt Cider
Summer Luu — May 1, 2011 — Marketing
References: temptcider & thedieline
Tempt Cider is a very fun alcoholic beverage that is interactive with the digital world and visually appealing. One sip of this tasty drink, and you're not going to be able to keep some of your own deep and dark secrets.
I love this Danish beverage brand designed by DDB Denmark because it engages its consumers even after they're done with the bottle. The design is enticing and your eyes are quickly drawn to the detailed designs. It was intricately created for drinkers to find Tempt Cider's own little secrets hidden within the illustrations. On the back is a key hole with the website's link stating, "I have a secret." Anyone who likes juicy gossip will be tempted to go to the site and even share their own secrets through a post online.
The pretty and dainty characteristics of the Tempt Cider line is not as innocent as it looks.
I love this Danish beverage brand designed by DDB Denmark because it engages its consumers even after they're done with the bottle. The design is enticing and your eyes are quickly drawn to the detailed designs. It was intricately created for drinkers to find Tempt Cider's own little secrets hidden within the illustrations. On the back is a key hole with the website's link stating, "I have a secret." Anyone who likes juicy gossip will be tempted to go to the site and even share their own secrets through a post online.
The pretty and dainty characteristics of the Tempt Cider line is not as innocent as it looks.
Trend Themes
1. Interactive Alcoholic Beverages - Creating alcoholic beverages that engage consumers through interactive elements opens up opportunities for brand loyalty and increased consumer participation.
2. Digital-enhanced Packaging Design - Intricate packaging designs with hidden elements and links to digital content can enhance consumer experience and create a sense of mystery and intrigue.
3. Online Confessional Platforms - The concept of sharing secrets online through dedicated platforms presents opportunities for brands to create unique interactive experiences that resonate with consumers seeking a sense of connection and engagement.
Industry Implications
1. Alcoholic Beverage Industry - The alcoholic beverage industry can explore innovative ways to incorporate interactive elements in their products, fostering consumer engagement and driving brand differentiation.
2. Packaging Design Industry - The packaging design industry can leverage digital enhancements and hidden elements to create captivating and memorable experiences that add value to products and engage consumers.
3. Online Community Platforms - The growth of online confessional platforms presents opportunities for brands to create dedicated platforms or partnerships that allow users to share and engage in a safe and interactive environment.
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