The Target Wallet is Four Times Faster Than Other Checkout Methods
Ellen Smith — December 5, 2017 — Business
References: corporate.target & theverge
The Target Wallet is a new in-store payment technique that helps consumers get through the checkout four times faster than other methods.
In order to use the app, consumers must have an activated target-branded debit or credit card known as a 'REDcard.' From there, users can simply scan each item through the app, eventually using the pre-loaded REDcard to purchase the items at checkout. Once consumers are ready to pay, they can simply hit the appropriate button through the app, which will prompt their receipts to print. The new app is also capable of redeeming coupons for consumers, making for a seamless, one-stop checkout.
This seamless in-store offering is rewarding Target's loyal card-holding consumers with a streamlined experience.
In order to use the app, consumers must have an activated target-branded debit or credit card known as a 'REDcard.' From there, users can simply scan each item through the app, eventually using the pre-loaded REDcard to purchase the items at checkout. Once consumers are ready to pay, they can simply hit the appropriate button through the app, which will prompt their receipts to print. The new app is also capable of redeeming coupons for consumers, making for a seamless, one-stop checkout.
This seamless in-store offering is rewarding Target's loyal card-holding consumers with a streamlined experience.
Trend Themes
1. Mobile In-store Payments - The Target Wallet is an example of a mobile in-store payment technology that can significantly speed up the checkout process.
2. Contactless Payment Apps - The use of contactless payment apps like the Target Wallet can revolutionize the way consumers make purchases at brick-and-mortar stores.
3. Integration of Loyalty Programs - The Target Wallet's ability to redeem coupons seamlessly demonstrates the trend of integrating loyalty programs into mobile payment solutions.
Industry Implications
1. Retail - Retailers can adopt mobile in-store payment technologies like the Target Wallet to enhance customer experience and improve checkout efficiency.
2. Financial Technology - The rise of contactless payment apps presents opportunities for fintech companies to develop innovative solutions for secure and convenient transactions.
3. Marketing and Advertising - The integration of loyalty programs in mobile payment solutions creates new avenues for marketers to engage with customers and drive brand loyalty.
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