Chiharu Shiota's The Key in the Hand is Part of the Venice Art Biennale
Meghan Young — May 9, 2015 — Art & Design
References: chiharu-shiota & thisiscolossal
The Key in the Hand might not give much context to the tangled wool installation people are presented with when entering the 2015 Venice Art Biennale's Japanese pavilion, but it will prime them to be intrigued. As though an abstract saying, it will help focus visitors' attention on what the art installation could mean.
Chaotic and bold, the art installation is a mess of tangled wool and keys. It was created by Chiharu Shiota, who wanted to reference the power of memory through this powerful visualization. The keys were collected from thousands of people around the world. The artist says, "Keys are familiar and very valuable things that protect important people and spaces in our lives."
Chaotic and bold, the art installation is a mess of tangled wool and keys. It was created by Chiharu Shiota, who wanted to reference the power of memory through this powerful visualization. The keys were collected from thousands of people around the world. The artist says, "Keys are familiar and very valuable things that protect important people and spaces in our lives."
Trend Themes
1. Memory Art Installations - Opportunity for artists and experiential marketers to create novel installations that evoke personal memories and emotions like Chiharu Shiota's The Key in the Hand.
2. Interactive Crowdsourced Art - Opportunity for artists to create installations that incorporate physical objects donated by a large audience, creating a sense of community and collective memory.
3. Sensory Art Experiences - Opportunity for artists and brands to create immersive installations that engage multiple senses, creating a more memorable and emotional experience for visitors or customers.
Industry Implications
1. Art - Artists and art galleries can leverage the rise of memory-based and interactive installations to create new and engaging art experiences and exhibitions.
2. Experiential Marketing - Brands can incorporate sensory and interactive art installations in their marketing campaigns to create more memorable and emotionally engaging experiences for their audience.
3. Museums - Museums can integrate more sensory and interactive art installations to create dynamic exhibitions that appeal to a wider audience and encourage repeat visits.
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