Samsung Uses Its Gear VR to Offer a Thrilling Swim with Sharks
Laura McQuarrie — February 25, 2015 — Tech
References: samsung & adsoftheworld
While you might have a hard time finding people brave enough to swim with sharks in the ocean, Samsung set up a clever stunt to introduce the thrilling experience virtually. In order to promote the Gear VR, a diving shop was set up in the middle of the desert, miles away from the nearest body of water. Naturally, this was odd enough to draw people into the store.
Once inside, people got the chance to go on a virtual undersea dive, complete with sights and sounds. Definitely not for the faint of heart, the thrilling virtual reality experience involved many too-close-for-comfort moments with sharks. At the end of it all, those who endured got to see that the tech behind the awesome experience involved graphics from a powerful smartphone.
Once inside, people got the chance to go on a virtual undersea dive, complete with sights and sounds. Definitely not for the faint of heart, the thrilling virtual reality experience involved many too-close-for-comfort moments with sharks. At the end of it all, those who endured got to see that the tech behind the awesome experience involved graphics from a powerful smartphone.
Trend Themes
1. Virtual Reality Experiences - Creating virtual reality experiences that simulate dangerous or thrilling activities, such as swimming with sharks, can provide users with unique and immersive adventures.
2. Experiential Marketing - Using virtual reality technology in marketing campaigns, like Samsung's stunt, can attract attention and engage customers in a memorable and interactive way.
3. Integration of Powerful Smartphone Graphics - Leveraging the graphic capabilities of smartphones in virtual reality experiences, like the use of Samsung's Gear VR, can enhance the visual quality and realism of the simulations.
Industry Implications
1. Virtual Reality Entertainment - The virtual reality entertainment industry can explore creating more thrilling and immersive experiences, such as virtual dives with sharks, to attract and entertain customers.
2. Marketing and Advertising - Marketers and advertisers can embrace virtual reality technology to create unique and attention-grabbing campaigns, like Samsung's stunt, that captivate and engage audiences.
3. Smartphone Manufacturing - Smartphone manufacturers can focus on improving the graphic capabilities of their devices to support more visually impressive virtual reality experiences, opening up new possibilities for immersive entertainment and marketing.
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