SweetBands ‘The Stache' is a Censored Display of Headband Devot
Regan Canie — September 16, 2011 — Naughty
References: sweetbandsapparel & adsoftheworld
The SweetBands ‘The Stache’ ads may be creatively blurred to prevent any x-rated imagery, but it’s more than obvious why this headband brand is about to take off.
‘The Stache’ campaign was created to promote the sporty and elasticated brainchild of creative agency thirtysevenclick. Hoping to appeal to a wide range of age groups, and in an attempt to avoid falling into a specific demographic category, the featured females go nude in various social settings except for one rockin’ mustache-adorned headband.
The product may seem ordinary but what makes SweetBands revolutionary is the intelligent and laugh-out-loud humor of its branding. Despite the accessory being a novelty product, it’s bound to become a must-have for hot heads and the clothes-less campaign is mustachioed marketing magnificence.
‘The Stache’ campaign was created to promote the sporty and elasticated brainchild of creative agency thirtysevenclick. Hoping to appeal to a wide range of age groups, and in an attempt to avoid falling into a specific demographic category, the featured females go nude in various social settings except for one rockin’ mustache-adorned headband.
The product may seem ordinary but what makes SweetBands revolutionary is the intelligent and laugh-out-loud humor of its branding. Despite the accessory being a novelty product, it’s bound to become a must-have for hot heads and the clothes-less campaign is mustachioed marketing magnificence.
Trend Themes
1. Novelty Accessories - Opportunity to create and market innovative accessories that incorporate humor and unconventional branding.
2. Age-inclusive Marketing - Potential to target a wide range of age groups through advertising campaigns that appeal to a diverse audience.
3. Censored Advertising - Opportunity to create attention-grabbing ads by creatively blurring or censoring elements, while still conveying the product's unique features.
Industry Implications
1. Fashion Accessories - The fashion industry can incorporate humor and unconventional branding into accessories to appeal to a wider market.
2. Advertising and Marketing - The advertising industry can explore creative ways of censoring or blurring imagery to create attention-grabbing campaigns.
3. E-commerce - Opportunity for e-commerce platforms to feature and sell novelty accessories that have unique and engaging branding.
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