Jeremy Gutsche — September 11, 2006 — Tech
References: thinkgeek & newlaunches
Super Mario Plush Toys? I don't really have to explain these. At $17, you want them. Think Geek explains, "Mario and Yoshi have never looked cuter than when fashioned into cuddly plush. These mini 8" stuffed representations of your favorite platform characters are imported directly from Japan and feature tons of detail. We recommend you use them to re-create your favorite levels from Super Mario 64 then create a video of the whole deal and e-mail it to us. We will then respond with a hearty pat on the back... you crazy fanboy (or girl)."
Trend Themes
1. Collectible Plush Toys - There is a growing market for collectible plush toys, especially those featuring popular characters from pop culture franchises like Super Mario, opening opportunities for businesses to create limited edition and rare versions to tap into the market's demand for exclusivity
2. Nostalgia Marketing - With the rise of nostalgia marketing, brands can leverage beloved characters from the past like Super Mario to appeal to adult consumers who have emotional connections to these pop culture icons
3. Virtual Event Merchandising - Merchandising products for virtual events like video game tournaments that feature characters like Super Mario can offer a new way for businesses to reach out to a wider audience who are not able to participate physically in various occasions
Industry Implications
1. Toy Industry - The toy industry can capitalize on the rising demand for collectible plush toys and merchandise featuring popular characters like Super Mario, by creating new versions, rare editions of plush toy sets and also developing new strategies using the nostalgia marketing approach.
2. Gaming Industry - By integrating collectible Super Mario plush toys with gaming events, the gaming industry can diversify its revenue streams and offer fans new ways to participate in the virtual world of Super Mario
3. Market Research Industry - With the growing trend of nostalgia marketing, market research firms can offer businesses insights into consumers' emotional attachment to popular characters like Super Mario, and provide recommendations on tailoring their merchandise accordingly to acquire more consumers who are drawn by these characters.
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