SUPER by RETROSUPERFUTURE and BAPE Join Forces on a Capsule
References: bapeonline & hypebeast
SUPER by RETROSUPERFUTURE works in collaboration with streetwear giant BAPE on a collection of sunglasses for the summer season. The new range features strong camo patterns throughout, nodding to the true design aesthetics of the streetwear brand.
The exclusive collection spotlights two of the eyewear brand's iconic frames -- the 'Drew Mama' and the 'Flat Top.' The two models are complete in the 1ST CAMO pattern by BAPE across the arms. Additional details include the gold details across the hinges, as well as wrapped around the partially flat lenses. In terms of branding accents, the inscriptions are seen on the inner part of the arms, nodding to both brands. The temples and the frontal frames are complete with a glossy black finish to boast sleek aesthetics.
The exclusive collection spotlights two of the eyewear brand's iconic frames -- the 'Drew Mama' and the 'Flat Top.' The two models are complete in the 1ST CAMO pattern by BAPE across the arms. Additional details include the gold details across the hinges, as well as wrapped around the partially flat lenses. In terms of branding accents, the inscriptions are seen on the inner part of the arms, nodding to both brands. The temples and the frontal frames are complete with a glossy black finish to boast sleek aesthetics.
Trend Themes
1. Camo-centric Fashion - Opportunity for eyewear brands to incorporate camo patterns and collaborate with streetwear fashion brands.
2. Collaboration - Opportunity for fashion brands to collaborate with other brands to create a unique and exclusive product ranges.
3. Customized Branding - Opportunity for eyewear brands to incorporate customized branding and inscriptions on the frames for a personalized touch.
Industry Implications
1. Eyewear - Eyewear brands can benefit from collaborating with fashion brands to create unique and exclusive products ranges like this camo-centric sunglass collection.
2. Streetwear Fashion - Fashion brands in the streetwear industry can benefit from collaborating with eyewear brands to add a unique touch to their product collections.
3. Accessories - There is potential for accessories brands to collaborate with fashion brands to create custom accessories, like this sunglass collection, to enhance a brand's product range.
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