Interflora Created a Staycation Within the North Yorkshire Countryside
Laura McQuarrie — August 28, 2021 — World
References: interflora & famouscampaigns
This year, people are enjoying holidays that are closer to home and luxury holiday hideaway business Kip & Nook teamed up with flower delivery brand Interflora to introduce the world's first sunflower hotel. Nestled in the North Yorkshire countryside, the serene getaway lets staycationers enjoy a log-burning cabin, a flower-infused hot tub, an eco-friendly kitchen, a waterfall shower and a king-size bed.
While the destination is perfect for those who are looking for a slice of peace and calm, there's also plenty to do at the sunflower hotel thanks to floristry workshops and artisan florist masterclasses with take-home treasures. Flower lovers or those in need of a tranquil getaway are invited to enter the competition on social media for their chance to win their stay.
While the destination is perfect for those who are looking for a slice of peace and calm, there's also plenty to do at the sunflower hotel thanks to floristry workshops and artisan florist masterclasses with take-home treasures. Flower lovers or those in need of a tranquil getaway are invited to enter the competition on social media for their chance to win their stay.
Trend Themes
1. Staycation Trend - The rise of staycations is creating an opportunity for businesses to create unique and luxurious staycation experiences within local areas.
2. Collaborative Marketing - Collaborations between different industries such as hotels and flower delivery services can create unique and captivating experiences for consumers and marketing opportunities for the brands involved.
3. Eco-friendly Luxury - The trend towards luxury experiences that are also eco-friendly provides an opportunity for businesses to provide unique and sustainable offerings to consumers.
Industry Implications
1. Hospitality Industry - The hospitality industry can take advantage of the staycation trend by creating unique and luxurious experiences for staycationers within local areas.
2. Flower Delivery Industry - The flower delivery industry can expand their offerings by partnering with other industries, such as the hospitality industry, to create unique and captivating experiences for consumers.
3. Sustainable Tourism Industry - The trend towards eco-friendly luxury experiences creates an opportunity for the sustainable tourism industry to provide unique and sustainable offerings to consumers looking for luxury experiences with a focus on sustainability.
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