The Chicago Town Stonebaked Deli Crust Range Has Three Options
Michael Hemsworth — September 28, 2019 — Marketing
References: chicagotown & conveniencestore
The Chicago Town Stonebaked Deli Crust range is the latest product lineup from the brand that draws inspiration from American-style pizza instead of the traditional Italian varieties that are commonly found on the market. The range has three new flavors including Chicago Hot, Straight Up Salami and Cheeeese Fest, which are each made from fresh ingredients inspired by Chicago deli favorites. The pizza boast a handmade base to further enhance the premium yet accessible nature of the product.
The inspiration for the Chicago Town Stonebaked Deli Crust range was explained by Head of Marketing at Dr. Oetker Paula Wyatt who said, "We’re passionate about bringing pizza to everybody. Whether it’s filling up the freezer, tea for tonight, or pizza to go, we want to treat consumers to the real test of Chicago, anytime, anywhere. We’ve identified that our new chilled range will allow our gooey, messy goodness to reach new consumers that may not have tried Chicago Town pizzas before.”
The inspiration for the Chicago Town Stonebaked Deli Crust range was explained by Head of Marketing at Dr. Oetker Paula Wyatt who said, "We’re passionate about bringing pizza to everybody. Whether it’s filling up the freezer, tea for tonight, or pizza to go, we want to treat consumers to the real test of Chicago, anytime, anywhere. We’ve identified that our new chilled range will allow our gooey, messy goodness to reach new consumers that may not have tried Chicago Town pizzas before.”
Trend Themes
1. American-style Frozen Pizzas - Opportunity for disruptive innovation in the frozen pizza market by introducing American-style varieties.
2. Chicago-inspired Deli Flavors - Opportunity for disruption in the pizza industry by offering flavors inspired by Chicago deli favorites.
3. Premium Yet Accessible Pizza - Opportunity for disruptive innovation in the frozen pizza market by creating a premium, handmade base that is still accessible to consumers.
Industry Implications
1. Frozen Food Industry - Opportunity for disruptive innovation in the frozen food industry by introducing new American-style pizza offerings.
2. Fast Food Industry - Opportunity for disruption in the fast food industry by offering pizza flavors inspired by Chicago deli favorites.
3. Convenience Store Industry - Opportunity for disruptive innovation in the convenience store industry by providing premium, handmade frozen pizzas that can be enjoyed anytime, anywhere.
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