Starbucks and Beams Partnered on a New Collection in Japan
Michael Hemsworth — June 22, 2024 — Marketing
References: starbucks.co.jp & soranews24
Starbucks and Beams have unveiled a series of clothing styles and accessories perfect for avid collegiate aesthetic fans to incorporate into their wardrobe this summer. The collection is a limited-edition series of garments, coffee carriers anymore that are each inspired by Beams' signature Americana collegiate-inspired aesthetic, while also incorporating the branding of Starbucks into the mix. The sweatshirt in the collection is a three-way collaboration with Starbucks branding on the front, Beams on the back and Champion on the left sleeve.
The Starbucks and Beams collection will be available for purchase online in limited numbers starting June 26, while all the pieces will be available for viewing from June 22 to 23, 2024 at the Beams Roppongi Hills location in Japan.
Image Credit: Starbucks Japan
The Starbucks and Beams collection will be available for purchase online in limited numbers starting June 26, while all the pieces will be available for viewing from June 22 to 23, 2024 at the Beams Roppongi Hills location in Japan.
Image Credit: Starbucks Japan
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