Star Water is Zero-Sugar, Zero-Calorie & Boosted by Vitamins
Laura McQuarrie — March 12, 2022 — Lifestyle
References: starrysidecompany & bevnet
Starryside Co.'s Star Water is the brand's debut product and it shares zero-sugar, zero-calorie beverages for kids that support the immune system. The Beachy Peachy Strawberry, Magical Mango Pineapple and Rockin' Root Beer flavors contain no juice and they share the benefits of Rocky Mountain still water, organic natural flavors and fortification from Vitamins C, D and zinc.
The canned beverages for kids set themselves apart from the many drinks for young ones that are packaged into cartons and pouches.
The adventure-ready products support not only health, hydration and immunity but also imaginative thinking. With these beverages, Liz and Erin, the brains behind the brand, are addressing a decline in kids’ creativity that experts identify as the “creativity crisis," supported by the rise in test-centric education and risk-averse corporate culture.
The canned beverages for kids set themselves apart from the many drinks for young ones that are packaged into cartons and pouches.
The adventure-ready products support not only health, hydration and immunity but also imaginative thinking. With these beverages, Liz and Erin, the brains behind the brand, are addressing a decline in kids’ creativity that experts identify as the “creativity crisis," supported by the rise in test-centric education and risk-averse corporate culture.
Trend Themes
1. Zero-sugar Beverages for Kids - The trend of offering zero-sugar beverages for kids that are fortified with vitamins can disrupt the conventional juice and soda beverage industry.
2. Immune-boosting Beverages - The trend of developing immune-boosting beverages for kids has the potential to shake up the children's health and wellness industry.
3. Adventure-ready Kid Drinks - The trend of adventure-ready kid-friendly canned beverages offers an opportunity to disrupt the traditional carton and pouch drink packaging industry.
Industry Implications
1. Beverage Industry - The innovation of zero-sugar and immune-boosting beverages for kids can shake up the conventional juice and soda beverage industry.
2. Health and Wellness Industry - The trend towards developing immune-boosting products for kids presents an opportunity to disrupt the health and wellness industry by introducing fortified products that cater to children.
3. Packaging Industry - The trend of adventure-ready canned beverages provides the opportunity to disrupt the conventional carton and pouch drink packaging industry for kids.
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