The 'Spider Screenbreaker' Hides Your Cracked Screen in Plain Sight
Alexander Lam — July 8, 2013 — Tech
References: facebook & adsoftheworld
Instead of fixing your broken phone screen, Nike is giving you a chance to use it as part of your phone's design with the 'Spider Screenbreaker' campaign. With the goal of promoting MMA champion Anderson 'The Spider' Silva, Nike released a series of damage-integrating wallpapers. The phone-optimized images show Silva attacking your screen so it looks like the expert fighter attempted to punch through your phone. As a result, the cracks simply look like a part of your phone's design.
Conceived by Brazilian ad agency 9ine Sports & Entertainment, the campaign is aimed at a large target market. Since about 25 percent of phones have a broken screen, releasing the Spider Screenbreaker helps many phone owners with a quick fix while promoting Silva and Nike.
Conceived by Brazilian ad agency 9ine Sports & Entertainment, the campaign is aimed at a large target market. Since about 25 percent of phones have a broken screen, releasing the Spider Screenbreaker helps many phone owners with a quick fix while promoting Silva and Nike.
Trend Themes
1. Damage-integrating Design - Creating designs that incorporate and hide phone damage.
2. Athlete Promotion Campaigns - Marketing campaigns that promote athletes and their achievements.
3. Quick Fix Solutions - Offering fast and easy solutions to common problems.
Industry Implications
1. Advertising - Developing more creative and interactive advertising campaigns that resonate with consumers.
2. Consumer Electronics - Innovating ways to repair and redesign electronic devices, such as incorporating wear and tear into the design.
3. Sportswear - Marketing partnerships with athletes and utilizing their image to promote products in unique and creative ways.
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