Southland Reserve Cold Brew Tea is a 7-Eleven Exclusive
Michael Hemsworth — March 26, 2025 — Lifestyle
References: 7-eleven & storebrands
The Southland Reserve cold brew tea range has been debuted as a private label offering from 7-Eleven created in partnership with AriZona Beverages that will offer consumers a flavorful way to quench their thirst. The product range consists of four beverage in all including the Sweet Tea, Unsweet Tea, Peach Tea and Lemon Tea, which are all making their way to 7-Eleven, Speedway and Stripes locations. The products are named with the brand's origin story in mind and boasts a 1950s-era photo of the convenience store in focus on the side of each bottle.
Vice President of Private Brands Nikki Boyers commented on the new Southland Reserve cold brew tea range saying, "This launch of Southland Reserve Cold Brew tea celebrates the legacy of 7-Eleven and the loyal customers who have made us who we are today. With this lineup, we're bringing together the best of the past and the present, delivering a drink that is both nostalgic and refreshingly new."
Vice President of Private Brands Nikki Boyers commented on the new Southland Reserve cold brew tea range saying, "This launch of Southland Reserve Cold Brew tea celebrates the legacy of 7-Eleven and the loyal customers who have made us who we are today. With this lineup, we're bringing together the best of the past and the present, delivering a drink that is both nostalgic and refreshingly new."
Trend Themes
1. Nostalgia-driven Products - Nostalgia-driven products are redefining consumer engagement by leveraging familiar branding elements and stories from the past.
2. Collaborative Store-branded Offerings - Collaborative store-branded offerings are blurring the lines between private labels and popular brands, creating unique market positions and consumer intrigue.
3. Cold Brew Expansion - The expansion of cold brew into diverse beverage categories presents fresh opportunities for innovation in taste and consumer experiences.
Industry Implications
1. Convenience Retail - Convenience retail is evolving by tapping into exclusive collaborations, which can attract more foot traffic and customer loyalty.
2. Non-alcoholic Beverage - The non-alcoholic beverage industry is expanding with new flavors and formats that diversify consumer choice and enhance the drinking experience.
3. Private Label Branding - Private label branding is gaining momentum by partnering with well-known brands to innovate and deliver exclusive products to market.
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