Behind-the-Scenes Footage of Trend Hunter Recording ‘The Beauty Inside'
Jamie Danielle Munro — September 20, 2012 — Marketing
Social media films offer a new approach to interactive marketing and filmmaking, so when Trend Hunter was asked by Intel and Toshiba to participate in their project ‘The Beauty Inside’ we couldn’t wait to get started. The series follows Alex, a person who wakes up every day as someone new. Although this sounds like fun for a short period of time, the trials and tribulations of this inconsistency are extremely overwhelming. To get a sense of the issues this “condition” causes, Intel and Toshiba asked the public to submit webcam videos as Alex, talking about various life problems.
The Trend Hunter team became fully involved in the campaign, as everyone in the office put on their best acting face and pretended to be Alex for two minutes. While each person had a different take on first loves and roadblocks in life, the reaction to the experience was unanimous: everyone had an amazing time. This behind-the-scenes look shows various outtakes from filming, and hilarious footage of how each Trend Hunter reacted to waking up as someone new.
Social media films give audience members a chance to participate in the action, so why not take the plunge and get involved?
The Trend Hunter team became fully involved in the campaign, as everyone in the office put on their best acting face and pretended to be Alex for two minutes. While each person had a different take on first loves and roadblocks in life, the reaction to the experience was unanimous: everyone had an amazing time. This behind-the-scenes look shows various outtakes from filming, and hilarious footage of how each Trend Hunter reacted to waking up as someone new.
Social media films give audience members a chance to participate in the action, so why not take the plunge and get involved?
Trend Themes
1. Social Media Films - The trend towards social media films presents an opportunity for firms to develop interactive and unique marketing campaigns and films
2. Interactive Marketing - The growth of interactive marketing provides a chance for companies to engage with customers on a more personal level via social media and video content
3. Crowdsourced Videos - The trend towards using crowdsourced video content, such as webcam videos, provides firms with the opportunity to create more authentic and diverse marketing content.
Industry Implications
1. Advertising - Advertising firms can capitalize on the trend towards social media films and interactive marketing by developing campaigns that allow audiences to actively participate in the creation process.
2. Entertainment - Entertainment companies can leverage the trend towards social media films by creating unique and interactive content that resonates with audiences and engages them on a deeper level.
3. Technology - As the trend towards social media films grows, technology firms can develop innovative tools and platforms that enable users to create and share their own content and potentially democratize the filmmaking process.
4.9
Score
Popularity
Activity
Freshness
