Smoobees are Soft, Chewy Fruit Boba for Mixing, Baking & Freezing
Laura McQuarrie — October 12, 2023 — Lifestyle
References: puratos.us & streetinsider
Smoobees by Puratos U.S. are soft and chewy fruit boba snacks that can be mixed, baked or frozen to infuse flavor into a wide range of beverages and snacks. These boba snacks are an alternative to traditional fillings that retain their shape and soft texture, all the while offering a unique way to enhance sips and bites.
Smoobees are shelf-stable, plant-based, gluten-free and free from artificial flavors and colors. Available in varieties like strawberry, blueberry, lemon, coffee and caramel, Smoobees are comparable in size to pomegranate seeds.
Chewy boba pearls have transcended their traditional role in beverages, disrupting the culinary landscape with creative
snack and food incorporations. Smoobees promises to enhance everything from muffins to cheesecakes, disrupting the baking category with bursts of flavor and texture.
Smoobees are shelf-stable, plant-based, gluten-free and free from artificial flavors and colors. Available in varieties like strawberry, blueberry, lemon, coffee and caramel, Smoobees are comparable in size to pomegranate seeds.
Chewy boba pearls have transcended their traditional role in beverages, disrupting the culinary landscape with creative
snack and food incorporations. Smoobees promises to enhance everything from muffins to cheesecakes, disrupting the baking category with bursts of flavor and texture.
Trend Themes
1. Bakeable Boba Snacks - Smoobees are disrupting the culinary landscape with creative snack and food incorporations.
2. Enhanced Baking - Smoobees are disrupting the baking category with bursts of flavor and texture.
3. Alternative Fillings - Smoobees offer a unique way to enhance sips and bites by providing an alternative to traditional fillings that retain their shape and soft texture.
Industry Implications
1. Food and Beverage - Smoobees have disrupted the food and beverage industry with their innovative use of boba pearls in a wide range of snacks and beverages.
2. Gluten-free - Smoobees have disrupted the gluten-free industry by providing a plant-based and gluten-free option for enhancing baked goods and beverages.
3. Plant-based - Smoobees have created opportunity in the plant-based industry by offering a plant-based alternative for infusing flavor into various baked goods and beverages.
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