Smarties® Debuts the Playful Smarties® U Campaign
Smarties® has introduced a new campaign called Smarties® U and through it, the company hopes to engage with students and their families as they head back to school. The initiative runs from September 10 to October 25, 2024. It parents and guardians are to submit a photo of their child’s report card or progress report from the current school year for a chance to win a year’s supply of Smarties candy. The goal is to reward students for their academic achievements while offering a fun, motivational incentive for both kids and their families.
To participate in Smarties® U, parents need to visit the Smarties website, upload the required report card or progress report, and share a brief statement about why their child is a 'sweet smartie.'
Image Credit: Smarties®
To participate in Smarties® U, parents need to visit the Smarties website, upload the required report card or progress report, and share a brief statement about why their child is a 'sweet smartie.'
Image Credit: Smarties®
Trend Themes
1. Gamified Education Campaigns - Using game-like elements to incentivize academic achievements for children is an emerging trend that blends fun with education.
2. Family-engagement Marketing - Marketing campaigns aimed at involving both students and their families are gaining traction for their ability to create emotional bonds with the brand.
3. Report-card-based Competitions - Competitions tied to children's school report cards serve as a unique method to promote academic excellence and brand loyalty simultaneously.
Industry Implications
1. Education Technology - EdTech companies can capitalize on gamified and reward-based learning systems that motivate students.
2. Confectionery - Candy manufacturers are exploring innovative ways to leverage educational achievements to market their products.
3. Family-centric Marketing - Brands are increasingly designing campaigns that create shared experiences for families, strengthening customer loyalty.
6.7
Score
Popularity
Activity
Freshness
