Co-operative Food's Smart Shopping Cart Asks Customers for Feedback
Laura McQuarrie — July 29, 2014 — Marketing
References: marketingmagazine & engadget
There are tons of stores that try to get you to fill out a customer survey by highlighting places you can give feedback on a receipt or a card, but it's highly unlikely that you're going to remember, let alone feel motivated to do it when you get home—however, Co-operative Food's smart shopping carts make customer service more successful.
The high-tech Co-operative Food shopping carts are equipped with tablets that will prompt shoppers to answer questions about the effectiveness of the store layout, the range of products and issues pertinent to them like sustainability and locally-sourced products. With the aid of the tablet, customers can also publically tweet their opinions, should they feel so passionate about an issue. Instantly, the grocery store has access to consumer feedback, which can be put to good use in improving various parts of the store.
The high-tech Co-operative Food shopping carts are equipped with tablets that will prompt shoppers to answer questions about the effectiveness of the store layout, the range of products and issues pertinent to them like sustainability and locally-sourced products. With the aid of the tablet, customers can also publically tweet their opinions, should they feel so passionate about an issue. Instantly, the grocery store has access to consumer feedback, which can be put to good use in improving various parts of the store.
Trend Themes
1. Smart Shopping Carts - The use of tablets in shopping carts to gather real-time customer feedback presents opportunities for improving store layouts and product selections.
2. Customer Surveys - Innovative methods like using tablets to prompt customers for feedback can increase the response rate and provide valuable insights to businesses.
3. Real-time Consumer Feedback - The ability to gather and analyze consumer feedback in real-time through smart shopping carts can help businesses enhance their products and services.
Industry Implications
1. Retail - The retail industry can benefit from using smart shopping carts to gather customer feedback and improve the shopping experience.
2. Consumer Goods - The consumer goods industry can leverage real-time consumer feedback collected through smart shopping carts to make data-driven decisions and enhance their products.
3. Marketing and Advertising - By using tablets in shopping carts to prompt customer feedback and opinions, the marketing and advertising industry can generate valuable insights for creating targeted campaigns and improving brand perception.
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