Skittles Singles Turn Water into All the Colors of the Rainbow
Katherine Pendrill — May 24, 2019 — Lifestyle
References: delish
Now you can "taste the rainbow" in a whole new way thanks to Skittles Singles. Spotted at the recent Sweets & Snacks Expo in Chicago, these sweet new drink mixes are perfect for cooling down on hot summer days.
Skittles Singles are essentially single serve tubes of flavored powder that you add to water to create Skittles-flavored drinks. The drink mixes are low in calories, contain zero sugar, and come in four different Skittles flavors: Strawberry, Orange, Green Apple, and Grape. As the tagline of the box reads: "Drink the rainbow, taste the rainbow."
While it's unclear exactly when the new Skittles Singles will drop, the drink mixes offer a fun way to stay hydrated this summer.
Image Credit: @junkfoodmom.
Skittles Singles are essentially single serve tubes of flavored powder that you add to water to create Skittles-flavored drinks. The drink mixes are low in calories, contain zero sugar, and come in four different Skittles flavors: Strawberry, Orange, Green Apple, and Grape. As the tagline of the box reads: "Drink the rainbow, taste the rainbow."
While it's unclear exactly when the new Skittles Singles will drop, the drink mixes offer a fun way to stay hydrated this summer.
Image Credit: @junkfoodmom.
Trend Themes
1. Candy-flavored Drink Mixes - The popularity of candy-flavored drink mixes presents opportunities for innovative flavor combinations and convenient packaging innovations.
2. Flavored Water Products - The rise of flavored water products showcases the potential for low-calorie, sugar-free alternatives to traditional beverages, opening up opportunities for clean-label products and functional ingredient innovations.
3. Convenient Hydration Solutions - The growing demand for convenient, on-the-go hydration solutions offers opportunities for companies to develop new products, such as portable and eco-friendly drink mixes.
Industry Implications
1. Food and Beverage - Food and beverage companies can leverage the trend for candy-flavored drink mixes by developing new products tailored to specific age groups, consumer preferences, and dietary needs.
2. Health and Wellness - The rise of flavored water products provides opportunities for health and wellness companies to create functional and natural ingredient solutions, such as plant-based sweeteners, to appeal to health-conscious consumers.
3. Packaging - The demand for convenient hydration solutions highlights the need for innovative and sustainable packaging solutions, such as recyclable single-serve packs and eco-friendly materials, to cater to environmentally conscious consumers.
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