An Israeli Company Develops the World's First Sin-Free Yiddish Smarthpone
Michael Hines — May 1, 2011 — Social Good
References: dvice
An Israeli company has developed what it is calling the the first sin-free Yiddish smartphone. The smartphone is designed specifically for Orthodox Jews who want to enjoy today's modern technology without today's modern temptations.
The sin-free Yiddish smartphone has almost no temptations whatsoever, as it has no Internet connection or text-messaging capabilities. All of the phone's menus are in Yiddish, and the ringtones available are styled after Jewish folk tunes. The phone's coolest and possibly most frustrating feature is its fee for making calls on the Sabbath. Using the sin-free Yiddish smartphone on what is supposed to be a day of rest will cost users $3.70 per minute! Although this phone may seem like it will alienate many consumers, the local market for this phone is estimated to be anywhere from 350,000 to 400,000 strong.
The sin-free Yiddish smartphone has almost no temptations whatsoever, as it has no Internet connection or text-messaging capabilities. All of the phone's menus are in Yiddish, and the ringtones available are styled after Jewish folk tunes. The phone's coolest and possibly most frustrating feature is its fee for making calls on the Sabbath. Using the sin-free Yiddish smartphone on what is supposed to be a day of rest will cost users $3.70 per minute! Although this phone may seem like it will alienate many consumers, the local market for this phone is estimated to be anywhere from 350,000 to 400,000 strong.
Trend Themes
1. Sin-free Smart Devices - Developing technology with limited capabilities to avoid certain temptations while still offering desired functions.
2. Cultural Technology - Creating tech-specific cultural adaptation for a niche target group presents unique opportunities for innovation.
3. Customized Tech Solutions - Developing highly specialized tech offerings for select groups with unique requirements can create a strong market niche.
Industry Implications
1. Religious Tech - Smaller religions often require technology adaptations to adhere to strict religious guidelines, creating a new market for innovation.
2. Culture-specific Tech - Developing and marketing technology that is specifically tailored to cultural nuances and preferences can help companies appeal to otherwise untapped and niche target groups.
3. Tech-driven Niche Markets - Niche markets can be created by developing highly differentiated tech offerings designed to meet the specific needs and preferences of a narrow target audience.
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