Hansaplast Releases an Ad Campaign Titled 'Silence The Pain'
Jonathon Brown — November 19, 2012 — Marketing
References: ibelieveinadv
When you stub your finger, fall off your bike or slice your finger sometimes you just want to scream; a new ad campaign by BELGIUM based Hansaplast tells you to "silence the pain."
The 90-year-old company specializes in bandages and other healing products like foot care, wound care, joint and muscle pain medication, leg braces and gauze. In its new campaign, Hansaplast features three different painful scenarios. In the first, a woman sits at the counter staring at the blood dripping down her finger. In the second, a little boy holds onto his scraped knee after what appears to be a nasty fall off his bike. And finally, a middle aged man sweats profusely after slamming his hammer down on his thumb. The key to all these photos is the Hansaplast bandage covers all of their mouths -- hence, "silence the pain."
The 90-year-old company specializes in bandages and other healing products like foot care, wound care, joint and muscle pain medication, leg braces and gauze. In its new campaign, Hansaplast features three different painful scenarios. In the first, a woman sits at the counter staring at the blood dripping down her finger. In the second, a little boy holds onto his scraped knee after what appears to be a nasty fall off his bike. And finally, a middle aged man sweats profusely after slamming his hammer down on his thumb. The key to all these photos is the Hansaplast bandage covers all of their mouths -- hence, "silence the pain."
Trend Themes
1. Pain-silencing Ads - Opportunity for companies to develop ads that tap into the pain of individuals, offering solutions that silence pain.
2. Innovative Bandage Technology - Opportunity for companies to develop bandages that can provide relief from pain and promote quicker healing.
3. Multi-purpose Healing Products - Opportunity for companies to develop multi-purpose healing products for addressing different types of pain and injuries.
Industry Implications
1. Pharmaceuticals - Pharmaceutical companies can innovate drugs and treatments for individuals in pain.
2. Healthcare - Healthcare providers can offer innovative pain management and healing solutions to their patients.
3. Consumer Goods - Consumer goods companies can develop innovative products for individuals to take care of their injuries and wounds.
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