'Shopo's Zero-Commission Marketplace Emphasizes Social Features
Laura McQuarrie — March 22, 2016 — Tech
References: itunes.apple & shopo.in
There are many e-commerce experiences that can be carried out by a buyer without ever having to interact with the seller, but 'Shopo' puts peer-to-peer exchanges at the center of its service.
Shopo operates as a zero-commission marketplace where users are able to buy and sell an assortment of products. When a user comes across a particular item that they may want to find out more about or bargain with the seller on, they are able to press a button to initiate a chat. Within this chat, users are able to make and edit offers in order to find a compromise that works for both involved parties.
The peer-to-peer model is inspiring more interaction between buyers and sellers, especially since both ends are interested in getting the most value possible out of a service.
Shopo operates as a zero-commission marketplace where users are able to buy and sell an assortment of products. When a user comes across a particular item that they may want to find out more about or bargain with the seller on, they are able to press a button to initiate a chat. Within this chat, users are able to make and edit offers in order to find a compromise that works for both involved parties.
The peer-to-peer model is inspiring more interaction between buyers and sellers, especially since both ends are interested in getting the most value possible out of a service.
Trend Themes
1. Peer-to-peer Exchanges - Disruptive innovation opportunity: Develop a chat-based sales app that connects buyers and sellers directly, promoting more interaction and negotiation.
2. Zero-commission Marketplaces - Disruptive innovation opportunity: Create an e-commerce platform that waives seller commissions, encouraging more sellers to join and attract buyers looking for value.
3. Social Features in E-commerce - Disruptive innovation opportunity: Build an online marketplace with integrated chat and social features, fostering a sense of community and trust among buyers and sellers.
Industry Implications
1. E-commerce - Disruptive innovation opportunity: Reinvent the e-commerce landscape by introducing chat-based sales apps, transforming buyer-seller interactions and fostering engagement.
2. Marketplace Platforms - Disruptive innovation opportunity: Redefine marketplace platforms by creating zero-commission marketplaces, attracting sellers and offering higher value propositions to buyers.
3. Online Trading - Disruptive innovation opportunity: Revolutionize the online trading industry by incorporating social features into e-commerce platforms, facilitating communication and enhancing user experience.
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