Shock Top Brewing Co. Made This Interactive Talking Beer Ad
References: shocktopbeer & youtube
Shock Top Brewing Co. has released a unique, customer-interaction style of advertising. The brand's logo/mascot/spokesperson, called Wedgehead, verbally engages with customers in the most unconventional way -- chatting with them, through a billboard, or a case of beer.
The humorous, quick-witted and very sarcastic Wedgehead will strike up a conversation with passersby; he uses small-talk, discussing weather, dating/rejection and their choice of clothing, before mentioning the beer itself. He holds a great conversation, adding a fresh voice to beer advertisements.
It's a brilliant way to advertise, to make a brand connection, and do it all through the oldest, and simplest way: word of mouth. People will remember their conversation with Wedgehead, and it's a great story to tell friends. Not to mention, it's extremely entertaining to watch on YouTube.
With a variety of flavors, and the slogan "live life unfiltered" these ads are unparalleled in the beer world.
The humorous, quick-witted and very sarcastic Wedgehead will strike up a conversation with passersby; he uses small-talk, discussing weather, dating/rejection and their choice of clothing, before mentioning the beer itself. He holds a great conversation, adding a fresh voice to beer advertisements.
It's a brilliant way to advertise, to make a brand connection, and do it all through the oldest, and simplest way: word of mouth. People will remember their conversation with Wedgehead, and it's a great story to tell friends. Not to mention, it's extremely entertaining to watch on YouTube.
With a variety of flavors, and the slogan "live life unfiltered" these ads are unparalleled in the beer world.
Trend Themes
1. Interactive Advertising - Disruptive innovation opportunity: Explore the use of interactive billboards that engage with customers to create memorable brand connections.
2. Conversational Marketing - Disruptive innovation opportunity: Develop conversational marketing strategies that utilize humor and quick-wittedness to engage with customers and make a lasting impression.
3. Word-of-mouth Advertising - Disruptive innovation opportunity: Find creative ways to generate word-of-mouth advertising by creating memorable experiences that customers will share with others.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Incorporate innovative technologies and approaches into traditional advertising methods to create memorable and engaging brand experiences.
2. Brewing - Disruptive innovation opportunity: Experiment with unconventional marketing techniques, such as interactive billboards, to differentiate beer brands and grab consumer attention.
3. Marketing - Disruptive innovation opportunity: Embrace conversational marketing strategies that leverage humor and sarcasm to captivate audiences and create memorable brand interactions.
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