Angela Lowe — May 18, 2006 — Luxury
References: goldvish & gushmagazine
GoldVish, A Swiss company, has created the ultimate luxury in mobile phones - one that cost a million dollars! The phone is made of 18-karat white gold and encrusted with 120-carats of VVS-1 grade diamonds. It also has Bluetooth capabilities, a 2GB memory, an 8x digital camera, MP3 player, worldwide FM radio and e-mail. Now just in case a million is a bit too much you can get several other phones for about $25 000.
Trend Themes
1. Luxury Mobile Phones - The trend of luxury mobile phones for the ultra-rich presents an opportunity for companies to incorporate intricate designs and rare materials into their products.
2. High-end Technology Integration - The integration of high-end technology like Bluetooth capabilities, high-resolution cameras, and MP3 players in luxury phones presents a disruptive innovation opportunity for the tech industry.
3. Extravagant Consumer Goods - The trend of extravagant consumer goods like million-dollar phones presents an opportunity for companies to create limited edition, high-value products with added features and functionalities that appeal to the ultra-rich.
Industry Implications
1. Luxury Goods - The luxury goods industry can expand their product offerings by incorporating intricate designs and rare materials in their mobile phones to appeal to the ultra-rich.
2. Technology - The technology industry can tap into the luxury market by incorporating high-end features like Bluetooth capabilities, high-resolution cameras, and MP3 players in their mobile phones.
3. Personal Electronics - The personal electronics industry can create high-value, limited edition products with added features and functionalities that appeal to the ultra-rich, tapping into the trend of extravagant consumer goods.
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