The Sharpie Ultra Fine Point Campaign is Artistically Adorable
Meghan Young — April 25, 2012 — Marketing
References: giovannidraftfcb.br & ibelieveinadv
The ad campaign for the Sharpie Ultra Fine Point pen shows just how fine that point really is. What at first appears to be average easels, canvases and building walls are actually matchsticks, popsicle sticks and toy castles. By using such mini materials, the ad campaign illustrates how detailed the writing and art tool can be.
Conceived and executed by Giovanni+Draftfcb, an ad agency based in Sao Paulo, Brazil, the Sharpie Ultra Fine Point ad campaign is fun in its subtle deception and clever in its ideation. Art directed by Henrique Del Lama with creative direction by Benjamin Yung Jr. and Cassio Zanatta, the campaign was expertly and adorably illustrated by Fabio Vido and Indio San. The best print ad has to be the grafitti wrapped around the castle's tiny turret.
Conceived and executed by Giovanni+Draftfcb, an ad agency based in Sao Paulo, Brazil, the Sharpie Ultra Fine Point ad campaign is fun in its subtle deception and clever in its ideation. Art directed by Henrique Del Lama with creative direction by Benjamin Yung Jr. and Cassio Zanatta, the campaign was expertly and adorably illustrated by Fabio Vido and Indio San. The best print ad has to be the grafitti wrapped around the castle's tiny turret.
Trend Themes
1. Mini Materials - Opportunity to explore innovative uses for small materials in advertising campaigns.
2. Detailed Writing Tools - Potential to develop writing and art tools that provide intricate and precise detailing.
3. Subtle Deception - Possibility to incorporate clever and deceptive elements into advertising campaigns.
Industry Implications
1. Advertising - Potential for ad agencies to experiment with creative concepts and visual techniques.
2. Stationery - Opportunity to create new writing and art tools that offer fine and detailed work.
3. Graphic Design - Potential for designers to incorporate subtle deception and clever techniques in their work.
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