A B2B Sharing Marketplace Called FLOOW2 Allows for Increased Assets
Alyson Wyers — June 6, 2014 — Business
References: floow2 & springwise
While the concept of a sharing marketplace is becoming increasingly saturated for consumers -- from Airbnb to outdoor gear sharing sites -- a new business idea takes the sharing marketplace to the B2B arena. FLOOW2 lets businesses rent equipment like forklifts and tractors to other businesses.
This allows companies to generate assets in areas that would otherwise be dormant. The service specializes in the construction industry, lending out lifting vehicles, digging equipment, transport and other machinery. Companies can post details about their unused assets on the FLOOW2 platform for others to see. Meanwhile businesses can also browse the sharing marketplace for equipment they might need. FLOOW2 acts as a middle man to ensure the renting goes off smoothly and safely.
This allows companies to generate assets in areas that would otherwise be dormant. The service specializes in the construction industry, lending out lifting vehicles, digging equipment, transport and other machinery. Companies can post details about their unused assets on the FLOOW2 platform for others to see. Meanwhile businesses can also browse the sharing marketplace for equipment they might need. FLOOW2 acts as a middle man to ensure the renting goes off smoothly and safely.
Trend Themes
1. B2B Sharing Marketplace - FLOOW2 is an example of a B2B sharing marketplace that allows businesses to rent equipment to other businesses, creating new opportunities for asset generation.
2. Sharing Economy in Construction Industry - The sharing economy is expanding into the construction industry, offering disruption opportunities for companies to share and rent heavy machinery and vehicles.
3. Asset Utilization and Optimization - FLOOW2 provides a platform for companies to optimize the utilization of their assets in areas that would otherwise be dormant, promoting greater efficiency and profitability.
Industry Implications
1. Construction Industry - FLOOW2 specializes in the construction industry, allowing businesses to share and rent lifting vehicles, digging equipment, and other machinery.
2. Equipment Rental Industry - The rise of B2B sharing marketplaces like FLOOW2 presents disruptive innovation opportunities within the equipment rental industry.
3. Sharing Economy Platforms - FLOOW2 is part of the growing sharing economy platform trend, catering specifically to B2B sharing and rental needs.
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