This McDonald's Ad Shows a Bunch of Friends Sharing French Fries
Laura McQuarrie — June 4, 2014 — Marketing
References: mcdonalds & creativecriminals
When you've got fresh order of salty fries, sharing French fries with others is just something that tends to happen, whether you're willing to share or not. This is precisely what this McDonald's ad represents, showing a bunch of hands that are dipping into a container of McDonald's fries.
The clever ad plays with positive and negative space and since the brand's colors and logo are so well-known, it doesn't take much to get the message across with this visually powerful ad. However, there is a very small amount of type on the ad, printed on one small fry, which reads: "More Fries, Less Friends." Although it's pretty sneaky suggestion, it is a way to ensure that you'll be able to enjoy more of the fries yourself.
The clever ad plays with positive and negative space and since the brand's colors and logo are so well-known, it doesn't take much to get the message across with this visually powerful ad. However, there is a very small amount of type on the ad, printed on one small fry, which reads: "More Fries, Less Friends." Although it's pretty sneaky suggestion, it is a way to ensure that you'll be able to enjoy more of the fries yourself.
Trend Themes
1. Visual Advertising - Exploring creative ways to use positive and negative space in advertising to deliver impactful messages.
2. Brand Recognition - Leveraging well-known brand colors and logos to create visually powerful and easily recognizable advertisements.
3. Sneaky Suggestions - Using subtle and clever messaging to influence consumer behavior and drive sales.
Industry Implications
1. Fast Food - Developing innovative advertising techniques to promote food products and increase customer engagement.
2. Marketing and Advertising - Utilizing visual elements and clever messaging to create compelling and memorable campaigns.
3. Consumer Goods - Exploring creative strategies to influence consumer behavior and increase product sales.
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