Old Spice Flaunts Its Dry Shampoo in a Cheeky Car-inspired Video
References: youtube & designtaxi
Old Spice launches a dry shampoo commercial in partnership with advertising agency Wieden + Kennedy. Targeting the male demographic, the ad taps a man's attachment to his vehicle in a cheeky way.
The Old Spice shampoo commercial boasts a man who uses the product and is so pleased with the result that he decides to immortalize his good hair day in a hood ornament, which he then places on his car. To further engage the consumer, Old Spice's tongue-in-cheek is also used to announce a contest that will supply one lucky person with a miniature hood ornament that is tailored to their likeness. To participate, individuals will have to tell the brand why they deserve the ornament along with the #breathoffreshhair.
The Old Spice shampoo commercial boasts a man who uses the product and is so pleased with the result that he decides to immortalize his good hair day in a hood ornament, which he then places on his car. To further engage the consumer, Old Spice's tongue-in-cheek is also used to announce a contest that will supply one lucky person with a miniature hood ornament that is tailored to their likeness. To participate, individuals will have to tell the brand why they deserve the ornament along with the #breathoffreshhair.
Trend Themes
1. Humorous Dry Shampoo Commercials - Creating humorous dry shampoo commercials can capture consumers' attention and make the product memorable.
2. Targeting the Male Demographic - Developing dry shampoo commercials that specifically target male consumers can tap into an underserved market.
3. Engaging Consumers Through Contests - Utilizing contests, such as Old Spice's miniature hood ornament giveaway, can generate excitement and encourage consumer participation.
Industry Implications
1. Advertising and Marketing - Innovative and funny dry shampoo commercials require the expertise of advertising and marketing professionals.
2. Personal Care Products - The development and promotion of dry shampoo products that appeal to a male audience can open up new opportunities in the personal care industry.
3. Automotive Accessories - The concept of using a miniature hood ornament as a promotional item offers disruptive innovation opportunities in the automotive accessories sector.
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