Refreshment for the Morning After
Michael Marucci — May 29, 2007 — Naughty
References: flight001
The Shame on You kit is an aptly named refreshment kit that contains all the goodies you need for the next morning. Specifically, it includes, "toothbrush and toothpaste, a 1 size fits all thong, 3 condoms, phone card, packet of pain reliever and a “leave behind note†with envelope". Buy one for $26 from Flight 001.
Implications - Today's consumer has a much more lax attitude towards casual sex than exemplified in previous generations. This opens up a market of products made for the promiscuous consumer, with this Shame on You morning after kit serving as a perfect example. Those in the contraceptive or adult products industries can directly capitalize on this casual sex phenomena.
Implications - Today's consumer has a much more lax attitude towards casual sex than exemplified in previous generations. This opens up a market of products made for the promiscuous consumer, with this Shame on You morning after kit serving as a perfect example. Those in the contraceptive or adult products industries can directly capitalize on this casual sex phenomena.
Trend Themes
1. Casual Sex Products - Consumers' more lax attitude towards casual sex creates opportunities for products tailored for this market.
2. Morning-after Kits - The popularity of casual sex creates an opportunity for a market of morning-after kits to help with the aftermath.
3. Leave-behind Notes - In the age of casual sex, there is a need for discrete communication, creating an opportunity for more leave-behind notes like those in the Shame on You kit.
Industry Implications
1. Contraceptive Industry - The rise of casual sex creates a market opportunity for products tailored to its needs, putting the contraceptive industry in an ideal position to capitalize.
2. Adult Products Industry - The trend of casual sex has created opportunities for the adult products industry to develop products tailored for this market.
3. Travel Industry - The Shame on You kit being sold by Flight 001 shows the travel industry can benefit by finding creative ways to meet consumers' needs, even those related to their personal lives.
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