*Relativity by Drzach & Suchy
Ayman — May 8, 2008 — Art & Design
References: drzachsuchy.ch & yankodesign
Drzach & Suchy use a special technique to create art pieces that completely change their image under different the light sources. The pieces in their *relativity collection display one image during the day, and a completely different image at night. Some pieces even display three images: morning, noon, night.
The artists encode multiple images within a single white panel, which displays the separate images under appropriate lighting conditions.
According to the designers, their work "explores the relativity of perception and the dependence of appearance on the surroundings. It illustrates the fact that the message communicated to the observer can dramatically change with varying external conditions."
The Marilyn piece stays true to its name by displaying either Marilyn Manson or Marilyn Monroe. Another piece displays a victim trying to defend herself during the day while the attacker with his big knife is shown at night. As for the Pope vs. Yoda, I am not really sure what the message is...
The artists encode multiple images within a single white panel, which displays the separate images under appropriate lighting conditions.
According to the designers, their work "explores the relativity of perception and the dependence of appearance on the surroundings. It illustrates the fact that the message communicated to the observer can dramatically change with varying external conditions."
The Marilyn piece stays true to its name by displaying either Marilyn Manson or Marilyn Monroe. Another piece displays a victim trying to defend herself during the day while the attacker with his big knife is shown at night. As for the Pope vs. Yoda, I am not really sure what the message is...
Trend Themes
1. Interactive Art - Artists are using innovative technologies to create interactive art pieces that change their forms and images based on external factors like lighting, time of day and surroundings.
2. Perception and Illusion - Artists are challenging the way our brains perceive and process information by creating art pieces that change their content and meaning based on external factors.
3. Multifunctional Design - Artists are creating pieces with multiple functions and features, catering to different audiences, contexts and purposes, from decoration to education.
Industry Implications
1. Art and Creativity - The art and creativity industries can benefit from incorporating interactive, innovative and multifunctional designs in their products and services, tapping into new markets, audiences and trends.
2. Architecture and Interior Design - The architecture and interior design industries can benefit from incorporating interactive and innovative art pieces in their projects, creating dynamic and engaging spaces that adapt to external factors and enhance user experiences.
3. Marketing and Advertising - The marketing and advertising industries can benefit from incorporating interactive and innovative art pieces in their campaigns, creating sensory and memorable experiences that resonate with audiences and generate buzz.
0.6
Score
Popularity
Activity
Freshness
