Marcia Belsky's The Headless Women Project Archives Sexist Advertising Tropes
Alyson Wyers — April 30, 2016 — Pop Culture
References: headlesswomenofhollywood & buzzfeed
It is an old adage that 'sex sells,' but one comedian is blogging to draw attention to a specific and sexist advertising trope that could unconsciously harm the way society sees women. Many movie posters display women without showing their heads or faces, reducing them to body parts and sexual objects -- something Marcia Belsky became aware of in an advertising class. Taking issue with this pattern, she created an online platform called The Headless Women Project to draw attention to this troubling template.
The blog encourages participation, asking people to submit film posters utilizing this sexist advertising advertising strategy in order to raise awareness and change the way women are viewed in cinema and in the world.
The blog encourages participation, asking people to submit film posters utilizing this sexist advertising advertising strategy in order to raise awareness and change the way women are viewed in cinema and in the world.
Trend Themes
1. Sexist Advertising - Opportunity for disruptive innovation: Develop alternative advertising strategies that promote gender equality and eliminate objectification of women.
2. Gender Representation in Media - Opportunity for disruptive innovation: Create media content that portrays women as multifaceted individuals rather than reducing them to sexual objects.
3. Online Activism - Opportunity for disruptive innovation: Build online platforms and communities that amplify voices and encourage participation in challenging societal issues like sexism in advertising.
Industry Implications
1. Advertising - Opportunity for disruptive innovation: Rethink traditional advertising approaches and develop inclusive campaigns that empower women rather than objectifying them.
2. Film/entertainment - Opportunity for disruptive innovation: Produce films that break away from sexist advertising tropes and showcase diverse and authentic representations of women.
3. Social Media/technology - Opportunity for disruptive innovation: Build social media platforms and technologies that facilitate discussions, activism, and change around societal issues like gender inequality in media.
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